5 Steps to Combat a Below Average Website

By General, Website

Do you feel like your online presence is sub-par? Do reps keep calling you about their online solutions that sound too good to be true? Trust your gut, because they probably are.

A mobile-friendly website.

This is your store front. If customers can’t access the content through their phone, they will go elsewhere.

PRO TIP: Pretend you are the customer and visit your site from your phone. How was the experience? Does it live up to your standards? If not, In House Advertising can help!

A website that’s searchable online.

Are you showing up within Google search? If your website isn’t showing on the first page within the beginning half of the search results, your business is not being seen.

PRO TIP: Use typical keywords relevant to your business category and search them on Google. Is your business showing up within the top ten results? If not, we can help!

Social content that influences buying behavior.

The world is becoming more and more (online) social – especially millennials. In fact, statistics show that millennials no longer care about price and sales, instead they make purchase decisions based on peer influences.

PRO TIP: Take a look at your social media channels and Google reviews. Are people talking about or interacting with your business? Do you have good ratings on Google and Facebook? If not, we can help!

Video content that’s engaging.

The biggest thing businesses are missing is the element of video. It’s one of the most important pieces of content that your site and social pages need to help you to be seen by thousands!

PRO TIP: Do a review of your website and social channels and count how many times video is used within the content. You’re missing out if it’s less than twice a month, and we can help!

Get your message out there.

If you’re doing the above correctly, you’re ready to start advertising. Depending on the audience, the appropriate mix of billboard, online, radio, TW, and print media can be used to communicate your message effectively.

PRO TIP: Reach x Frequency x Message is the formula for success. Do you want to start inviting customers to check out your business and increase revenue? If so, we can help!

4 Critical SEO Crimes You Could Be Committing

By General, Website

Is your website hurting your business instead of helping it? While it is true that bad website design, misspelled text, and negative Google reviews all contribute to a bad first impression of your business, a website’s SEO (search engine optimization) decides if your business gets an audience at all. Optimize your site by avoiding rookie SEO mistakes:

Make sure your site is mobile-friendly.

Google is moving over to a system where it will only index (recognize & list) your website if you have responsive content. Web content is considered responsive when it can be displayed appropriately and tastefully in a mobile, tablet, and desktop viewport.

Does your site utilize H1 tags correctly?

An “H” tag is a piece of HTML code that tells your text to display in a certain manner. “H”, or header, tags are used to display headings and sub-headings througout a sites content. Since there are 6 “H” tags (with an H1 tag being for the most important and general content relating to your business/website) many times a site will be incorrectly utilizing the tags, resulting in important content and keywords being missed when Google indexes your site.

For example, I used an H4 tag for the heading above this paragraph, because it’s a sub-heading, but I used and H1 tag for the title of the article. To search your site’s HTML document for inappropriate header tags look for a similar bit of code: <h1>My Main Title</h1>; if this confuses you–In-House Advertising can help!

Is your website content strategic?

Although H1 tags are important for your site’s keywords, you also need to make sure the overall content is linked and relevant. Meaning, if one of your site’s important keywords is ‘fluffy dog,’ your content better be repeating ‘fluffy dog’ as much as possible without being outwardly obnoxious to your audience. Speaking of content (!important), you also need really solid subject-matter that people want to read and view–in other words, you need to contribute to the webspace around you in order to be extra successful in your digital marketing endeavors.

What is your site speed?

If your website takes more than 3 seconds to load, especially while on a mobile phone, most of your potential audience will click away because you’ve lost credibility. The most professional websites feature code that’s been optimized and then re-optimized, images sized perfectly, and as many internal links as possible in order to maximize reliability. Utilize an online website speed test to determine how long your site takes to load, exactly how large it is, and which resources are killing your load time (hint: it’s probably Javascript).

When it comes to images, not only do you need to double check the dimensions, resolution, and overall size, but you should also make sure all images’ ‘alt’ value (a bit of text that will load if your image does not/text a computer will read to those with vision disabilities) is filled out appropriately and maybe even featuring a keyword! The ‘alt’ value of your image is indexed by Google, and therefore, searchable.