Before we get down and dirty and just dive right in to undercovering our hidden secrets that we’ve poured our blood, sweat, and tears into (not really, but it’s definitely going to have you walking away feeling more confident or perhaps in need of some marketing advice)—let us just explain what exactly “Digital (inbound) Marketing” is.
Digital Marketing is the process of attracting the attention of customers, through engaging content. Think about it this way – it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Now, let’s dive into why digital marketing needs to be a priority for your business.
Tell Me WHY Already!?
It’s not a secret — more people start with an online search to find what they need than ever before. We are talking the 21st century after all, and Google is basically our “phone a friend” in finding anything and everything. With over four billion people online, there should be plenty of opportunities for people to find and engage with your brand.
But are they?
Unless you’re dedicating time, effort, and some cold, hard cash to grow your business, the answer is, probably not. Let’s be honest, it takes (spending) money to make money.
We (as a consulting firm) have talked with many small businesses that put up a website and wait patiently for customers to start pouring in. Unfortunately, it doesn’t work that way. — Watching paint dry is probably a better use of your time and I assure you it’s faster, so if that’s the case, at least pick a cute color. So, if you want to successfully drive traffic and engagement to your website, it’s crucial to develop a digital marketing strategy.
The good news?? With a little bit of effort, anyone can develop a digital marketing strategy that works! Now, this is where our agency can come into play.
Wheels still turning? Need examples? We’ve got you.
SEM >> SEO >> Retargeting >> YouTube videos >> Social Media posts/stories >> Instagram takeovers >> Influencer marketing >> Vlogs >> Webinars >> Email marketing.
Everything you’ve just read are examples of digital marketing tactics. The good news is, you’ve probably seen plenty of these strategies in action – or have done them yourself. If you’ve ever written a blog, you’ve done digital marketing before!
Digital marketing can help flip the script on traditional marketing campaigns and help you form a better relationship with prospective customers.
Is this starting to make a little more sense? Ok, I’ll keep it moving.
Why Businesses Need Digital Marketing to Generate Leads
Here’s the thing: Your “digital, Facebook scrolling, online shopping, glued to the phone, loving customers” need to see you everywhere online.
If prospective customers can’t find you online, they aren’t going to see you as a legitimate business. This is just how today’s world works, and I’m just relaying the message.
As a small or mid-sized business, you have to put yourself out there to generate more leads. Plain and simple – and that’s precisely why small businesses must take part in some sort of digital marketing to even stay relevant.
This brings me to my next point — Why do businesses, like yours, need to get on the digital bandwagon?
1. It’s Cost-Effective
Maintaining a blog is a lot cheaper than spending money on traditional marketing like print, radio or TV ads.
Don’t believe us? Studies show digital marketing costs 60 percent less than traditional methods.
Get the same amount of business for 40 percent of the cost. If that doesn’t make your ears dance, it’s time for another cup of coffee, because those numbers are staggering!
2. Digital Marketing is Always Relevant
Traditional marketing can sometimes feel old school or stale. Whether it’s a billboard, cold call, or radio advertisement, you’re trying to talk to customers when they aren’t ready to engage with you.
Digital marketing, on the other hand, can be informative, relevant, and timely. It can build genuine enthusiasm for your brand from your customers. The best part? You can reach anyone in the world if you want to!!
Is your mind blown yet? Take a sip of your coffee and follow me to the next point!
3. Reach Anyone, At Any Time
Digital marketing is always working for you. Your website doesn’t go home for the weekend or take vacations. Digital marketing is always there for customers to enjoy, 24/7.
The great thing about digital marketing is that it isn’t limited to geography.
Customers seek you out with digital marketing. That means they’re already more likely to buy from you in the first place.
Avoid the guesswork that comes with qualifying leads; digital marketing does it for you. Take advantage of tracking potential customers – from anywhere!
How’s that for scaling?
4. Digital Marketing Is Measurable and Repeatable – say what??
Some people say it’s impossible to measure the output from a digital marketing strategy, but that’s just a myth.
In fact, digital marketing is extremely measurable. And as we all learned in science class, things that are measurable are repeatable.
Who’s on your website, what time, what they are looking at, how long they are on your site and what their best friends’ brother’s favorite food is (ok this last example may be exaggerated a tad bit, but you get the point). The internet is a crazy thing, and you’d be just as crazy to NOT use it!
Now, you’re going to have to test and experiment to find what works best for you. But, thanks to vigorous reporting tools, you’ll know precisely what’s working and where you need to shift gears.
The Bottom Line
Every business wants to grow. Period. So, starting experimenting – shift away from traditional strategies and embrace digital marketing. It’s cheaper, more effective, and customers prefer it. Get better quantity and quality of leads for your business with better digital marketing.
We hope this has helped you understand why Digital Marketing IS the future. If you’re confused?? That just means you’re trying to digest the information – call our team at In-House Advertising today and we’ll help you come up with successful strategies geared towards YOUR business.