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Regain Your Creativity

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Since the start of the pandemic, something many of us realized that we took for granted was the opportunity to have intentional conversations or even the brief farewells from co-workers while saying goodnight to the office. Thankfully as time has passed, things are starting to change and with the proper precautions, we are able to still live our lives and do the things we love, even if it may look different than before.

Keep your mind sharp by applying these tips at work or in your personal life to regain your creativity today!

Communication is key

In the world of marketing, working alongside a team is crucial to develop a final product that you and your client will love. Taking the time to brainstorm and talk through the steps in order to execute a project can be incredibly helpful. Verbally processing and getting on the same page as your co-workers can help you see the bigger picture. Schedule a time in your day to call or meet up with a co-worker to exchange your creative ideas — even if it doesn’t get anywhere… two (or more) heads are better than one!

Try something new

Whether it’s knitting, painting, trying out a new recipe, or finally picking up your dust-collecting guitar and learning a few chords, doing a hands-on project can prompt the creative juices to start flowing.

Stay connected by writing letters – the old fashioned way.

In the digital world we live in, taking the time to write a letter can be a forgein concept. Even if it’s writing to an old friend, yourself, or jotting down your thoughts, the act of sitting down and putting a pen to paper can be so powerful and motivating to get out of a creative funk.

An outsider’s opinion

As the target audience for a business, interacting with an advertisement or scrolling through social media can be way more impactful for them in the first few seconds they see it.

If you’ve hit a roadblock in your creative execution, find a fresh set of eyes. Seek out someone who isn’t a part of your team, explain the project to them, and ask them what their initial thoughts are on what they are critiquing. You never know how helpful that can be!

This season of life has had us all learn how to think more outside the box. In-House runs on creativity everyday and we’ve seen it pay off. With marketing strategies, communicating with clients, and everything in between, a creative mind is essential when doing our job! Try these tips today to bring your creative side back to life!

5 Simple Facebook Tools: Help Your Small Business Succeed

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Facebook continues to be one of the most widely used online platforms around the world.  With over 1 billion daily active users, marketers need to be smart on how they target and grow their audience and business through Facebook. 

With over 65% of users logging on daily, businesses need to find ways to stand out from their competition every day.  Whether you are a large corporation or a local small business, Facebook marketing can work for everyone – it is the perfect platform to keep customers informed, develop your brand identity, and broaden your reach.

Here are 5 easy tips to help your business succeed with Facebook Marketing:

  1. Target Specific Audiences

Facebook allows you to target your audience super specifically. Basic demographics you can target include age, location, and gender.  But Facebook allows you to cater your ads towards specific incomes, education levels, and even age of child.

With all these options, make sure you are careful not to be too specific with your targeting.  If you get so granular with your persona targeting, no one will see your posts.

  1. Facebook Exchange Retargeting

This feature allows businesses to take advantage of ad re-targeting on Facebook with real time bidding.  By targeting audiences based on their web history, a retailer can display an ad for their product right on Facebook after the consumer does not make a purchase the first time.

Retargeting ads are now directly on the consumers news feed, instead of just on the side columns.  Since this change, response rates of ads are 10 to 50 times higher. 

  1. Boost Your Posts

Organic posts on Facebook are not getting the attention they used to.  This is where the boost post feature comes into play for businesses.

This means that your business is paying for your posts to be seen by more people, thus increasing your reach.  You can pay any amount that you want, that gives you the freedom to see what is best for your company.  Once you create a budget, you can boost any kind of post – images, videos, links to a website, and more.

  1. Emoji Use

Research actually shows that ads with emojis get far higher click throughs than ads without.  They act as a visual magnet for copy and if used correctly, can be used to highlight certain key points.

92% of online users today use emojis, these people believe that emojis express their feelings more accurately than words.  They are free to use and can draw more attention to your posts, what more could you want?

  1. Videos

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.  The video opportunities to watch or create are almost endless.  From going live to creating short films, there is something for every audience. 

Videos can change up your feed, increase engagement, entertain your audience, and allow them to understand your brand identity.  Plus, you can even boost these videos to continue to improve your reach.  There are so many other features, tips, and tricks that Facebook has to offer to help your company grow.  These are five affordable and simple tricks that work for small, and even large businesses.