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5 Simple Facebook Tools: Help Your Small Business Succeed

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Facebook continues to be one of the most widely used online platforms around the world.  With over 1 billion daily active users, marketers need to be smart on how they target and grow their audience and business through Facebook. 

With over 65% of users logging on daily, businesses need to find ways to stand out from their competition every day.  Whether you are a large corporation or a local small business, Facebook marketing can work for everyone – it is the perfect platform to keep customers informed, develop your brand identity, and broaden your reach.

Here are 5 easy tips to help your business succeed with Facebook Marketing:

  1. Target Specific Audiences

Facebook allows you to target your audience super specifically. Basic demographics you can target include age, location, and gender.  But Facebook allows you to cater your ads towards specific incomes, education levels, and even age of child.

With all these options, make sure you are careful not to be too specific with your targeting.  If you get so granular with your persona targeting, no one will see your posts.

  1. Facebook Exchange Retargeting

This feature allows businesses to take advantage of ad re-targeting on Facebook with real time bidding.  By targeting audiences based on their web history, a retailer can display an ad for their product right on Facebook after the consumer does not make a purchase the first time.

Retargeting ads are now directly on the consumers news feed, instead of just on the side columns.  Since this change, response rates of ads are 10 to 50 times higher. 

  1. Boost Your Posts

Organic posts on Facebook are not getting the attention they used to.  This is where the boost post feature comes into play for businesses.

This means that your business is paying for your posts to be seen by more people, thus increasing your reach.  You can pay any amount that you want, that gives you the freedom to see what is best for your company.  Once you create a budget, you can boost any kind of post – images, videos, links to a website, and more.

  1. Emoji Use

Research actually shows that ads with emojis get far higher click throughs than ads without.  They act as a visual magnet for copy and if used correctly, can be used to highlight certain key points.

92% of online users today use emojis, these people believe that emojis express their feelings more accurately than words.  They are free to use and can draw more attention to your posts, what more could you want?

  1. Videos

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.  The video opportunities to watch or create are almost endless.  From going live to creating short films, there is something for every audience. 

Videos can change up your feed, increase engagement, entertain your audience, and allow them to understand your brand identity.  Plus, you can even boost these videos to continue to improve your reach.  There are so many other features, tips, and tricks that Facebook has to offer to help your company grow.  These are five affordable and simple tricks that work for small, and even large businesses.