Category

General

5 Reasons Why Digital Marketing is Crucial for YOUR Business

By General, Website No Comments

Before we get down and dirty and just dive right in to undercovering our hidden secrets that we’ve poured our blood, sweat, and tears into (not really, but it’s definitely going to have you walking away feeling more confident or perhaps in need of some marketing advice)—let us just explain what exactly “Digital (inbound) Marketing” is.

Digital Marketing is the process of attracting the attention of customers, through engaging content. Think about it this way – it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.

Now, let’s dive into why digital marketing needs to be a priority for your business.

Tell Me WHY Already!?

It’s not a secret — more people start with an online search to find what they need than ever before. We are talking the 21st century after all, and Google is basically our “phone a friend” in finding anything and everything. With over four billion people online, there should be plenty of opportunities for people to find and engage with your brand.

But are they?

Unless you’re dedicating time, effort, and some cold, hard cash to grow your business, the answer is, probably not. Let’s be honest, it takes (spending) money to make money.

We (as a consulting firm) have talked with many small businesses that put up a website and wait patiently for customers to start pouring in. Unfortunately, it doesn’t work that way.  — Watching paint dry is probably a better use of your time and I assure you it’s faster, so if that’s the case, at least pick a cute color. So, if you want to successfully drive traffic and engagement to your website, it’s crucial to develop a digital marketing strategy.

The good news?? With a little bit of effort, anyone can develop a digital marketing strategy that works! Now, this is where our agency can come into play.

Wheels still turning? Need examples? We’ve got you.

SEM >> SEO >> Retargeting >> YouTube videos >> Social Media posts/stories >> Instagram takeovers >> Influencer marketing >> Vlogs >> Webinars >> Email marketing.

Everything you’ve just read are examples of digital marketing tactics. The good news is, you’ve probably seen plenty of these strategies in action – or have done them yourself. If you’ve ever written a blog, you’ve done digital marketing before!

Digital marketing can help flip the script on traditional marketing campaigns and help you form a better relationship with prospective customers.

Is this starting to make a little more sense? Ok, I’ll keep it moving.

Why Businesses Need Digital Marketing to Generate Leads

Here’s the thing: Your “digital, Facebook scrolling, online shopping, glued to the phone, loving customers” need to see you everywhere online.

If prospective customers can’t find you online, they aren’t going to see you as a legitimate business. This is just how today’s world works, and I’m just relaying the message.

As a small or mid-sized business, you have to put yourself out there to generate more leads. Plain and simple – and that’s precisely why small businesses must take part in some sort of digital marketing to even stay relevant.

This brings me to my next point — Why do businesses, like yours, need to get on the digital bandwagon?

1. It’s Cost-Effective

Maintaining a blog is a lot cheaper than spending money on traditional marketing like print, radio or TV ads.

Don’t believe us? Studies show digital marketing costs 60 percent less than traditional methods.

Get the same amount of business for 40 percent of the cost. If that doesn’t make your ears dance, it’s time for another cup of coffee, because those numbers are staggering!

2. Digital Marketing is Always Relevant

Traditional marketing can sometimes feel old school or stale. Whether it’s a billboard, cold call, or radio advertisement, you’re trying to talk to customers when they aren’t ready to engage with you.

Digital marketing, on the other hand, can be informative, relevant, and timely. It can build genuine enthusiasm for your brand from your customers. The best part? You can reach anyone in the world if you want to!!

Is your mind blown yet? Take a sip of your coffee and follow me to the next point!

3. Reach Anyone, At Any Time

Digital marketing is always working for you. Your website doesn’t go home for the weekend or take vacations. Digital marketing is always there for customers to enjoy, 24/7.

The great thing about digital marketing is that it isn’t limited to geography.

Customers seek you out with digital marketing. That means they’re already more likely to buy from you in the first place.

Avoid the guesswork that comes with qualifying leads; digital marketing does it for you. Take advantage of tracking potential customers – from anywhere!

How’s that for scaling?

4. Digital Marketing Is Measurable and Repeatable – say what??

Some people say it’s impossible to measure the output from a digital marketing strategy, but that’s just a myth.

In fact, digital marketing is extremely measurable. And as we all learned in science class, things that are measurable are repeatable.

Who’s on your website, what time, what they are looking at, how long they are on your site and what their best friends’ brother’s favorite food is (ok this last example may be exaggerated a tad bit, but you get the point). The internet is a crazy thing, and you’d be just as crazy to NOT use it!

Now, you’re going to have to test and experiment to find what works best for you. But, thanks to vigorous reporting tools, you’ll know precisely what’s working and where you need to shift gears.

The Bottom Line

Every business wants to grow. Period. So, starting experimenting – shift away from traditional strategies and embrace digital marketing. It’s cheaper, more effective, and customers prefer it. Get better quantity and quality of leads for your business with better digital marketing.

We hope this has helped you understand why Digital Marketing IS the future. If you’re confused?? That just means you’re trying to digest the information – call our team at In-House Advertising today and we’ll help you come up with successful strategies geared towards YOUR business.

Team | In-House Advertising

5 Top Trends for 2019

By General

Style over Substance

If you can’t get prospects attention, there is no consideration and possible sale! Without first getting attention, there is no shopping, no comparing and no consideration. Consumers are attracted to image first and then decide to investigate further. If you’re using the same graphics and messaging as a few years ago, you have lost! Let Our in-House Design team upgrade your brand!

Video Killed the Radio, and every other medium.

Does your company have professional video to tell a story, catch customers attention, and make your company relevant? Gone are the days when prospects would take the time to read and research the best products, companies and people. Now you need to create a mini blockbuster to drive news ales. We have a fully staffed Video Department that makes great video easy- from concept, writing, video shoots, and editing.

What a tangled web we weave.

Nothing works without a high functioning web site. Gone are the days of design your own, or having a website like a phone book listing. Your Website is vital
to anyone not only finding your business but, determining if it’s for real. Your website has to look right, feel right, and programed right to be found, be read, and be relevant. You have milliseconds to beat your competition out of the next sale. We have two web developers on staff who have created over 40 web sites in 2018, check out our portfolio for the latest samples.

Social is no longer social – it’s all business!

Facebook, Instagram, Pinterest are not about mindless entertainment and bragging rights – they hold hostage yesterday’s radio and print audience. It’s an advertising platform you must harness to have a chance to reach today’s
customers and more importantly tomorrow’s prospects. Let our experts write and reach your best prospects for less!

Online or out of business.

Most people find you online. Gone are the days of jumping in your car and driving around from store to store … browsing, exploring, and shopping for new products to buy. Today’s customer is already read, researched, priced and committed to the purchase before they leave home. Let our team of In-House experts show you how to do beat your competition on a local level. Not all clicks are equal, after all most clicks from eastern hemisphere are likely not going to become customers. We have developed a super team of local expertise that can
deliver local results!

5 Steps to Combat a Below Average Website

By General, Website

Do you feel like your online presence is sub-par? Do reps keep calling you about their online solutions that sound too good to be true? Trust your gut, because they probably are.

A mobile-friendly website.

This is your store front. If customers can’t access the content through their phone, they will go elsewhere.

PRO TIP: Pretend you are the customer and visit your site from your phone. How was the experience? Does it live up to your standards? If not, In House Advertising can help!

A website that’s searchable online.

Are you showing up within Google search? If your website isn’t showing on the first page within the beginning half of the search results, your business is not being seen.

PRO TIP: Use typical keywords relevant to your business category and search them on Google. Is your business showing up within the top ten results? If not, we can help!

Social content that influences buying behavior.

The world is becoming more and more (online) social – especially millennials. In fact, statistics show that millennials no longer care about price and sales, instead they make purchase decisions based on peer influences.

PRO TIP: Take a look at your social media channels and Google reviews. Are people talking about or interacting with your business? Do you have good ratings on Google and Facebook? If not, we can help!

Video content that’s engaging.

The biggest thing businesses are missing is the element of video. It’s one of the most important pieces of content that your site and social pages need to help you to be seen by thousands!

PRO TIP: Do a review of your website and social channels and count how many times video is used within the content. You’re missing out if it’s less than twice a month, and we can help!

Get your message out there.

If you’re doing the above correctly, you’re ready to start advertising. Depending on the audience, the appropriate mix of billboard, online, radio, TW, and print media can be used to communicate your message effectively.

PRO TIP: Reach x Frequency x Message is the formula for success. Do you want to start inviting customers to check out your business and increase revenue? If so, we can help!

4 Critical SEO Crimes You Could Be Committing

By General, Website

Is your website hurting your business instead of helping it? While it is true that bad website design, misspelled text, and negative Google reviews all contribute to a bad first impression of your business, a website’s SEO (search engine optimization) decides if your business gets an audience at all. Optimize your site by avoiding rookie SEO mistakes:

Make sure your site is mobile-friendly.

Google is moving over to a system where it will only index (recognize & list) your website if you have responsive content. Web content is considered responsive when it can be displayed appropriately and tastefully in a mobile, tablet, and desktop viewport.

Does your site utilize H1 tags correctly?

An “H” tag is a piece of HTML code that tells your text to display in a certain manner. “H”, or header, tags are used to display headings and sub-headings througout a sites content. Since there are 6 “H” tags (with an H1 tag being for the most important and general content relating to your business/website) many times a site will be incorrectly utilizing the tags, resulting in important content and keywords being missed when Google indexes your site.

For example, I used an H4 tag for the heading above this paragraph, because it’s a sub-heading, but I used and H1 tag for the title of the article. To search your site’s HTML document for inappropriate header tags look for a similar bit of code: <h1>My Main Title</h1>; if this confuses you–In-House Advertising can help!

Is your website content strategic?

Although H1 tags are important for your site’s keywords, you also need to make sure the overall content is linked and relevant. Meaning, if one of your site’s important keywords is ‘fluffy dog,’ your content better be repeating ‘fluffy dog’ as much as possible without being outwardly obnoxious to your audience. Speaking of content (!important), you also need really solid subject-matter that people want to read and view–in other words, you need to contribute to the webspace around you in order to be extra successful in your digital marketing endeavors.

What is your site speed?

If your website takes more than 3 seconds to load, especially while on a mobile phone, most of your potential audience will click away because you’ve lost credibility. The most professional websites feature code that’s been optimized and then re-optimized, images sized perfectly, and as many internal links as possible in order to maximize reliability. Utilize an online website speed test to determine how long your site takes to load, exactly how large it is, and which resources are killing your load time (hint: it’s probably Javascript).

When it comes to images, not only do you need to double check the dimensions, resolution, and overall size, but you should also make sure all images’ ‘alt’ value (a bit of text that will load if your image does not/text a computer will read to those with vision disabilities) is filled out appropriately and maybe even featuring a keyword! The ‘alt’ value of your image is indexed by Google, and therefore, searchable.