You’ve seen this graphics guru through her amazing work, but we think it’s time you get to know THE Kylie “Freaky Fast” Vadnais! This girl loves french fries, football, and most importantly her fur baby, Denali. Can you blame her? She’s paw-dorable.
You must know that Jimmy Johns has nothing on this girl!! Kylie is known for slaying projects and handling buznasss. But wait! Her skills don’t just end in the graphic design department. She is also a KILLER photographer! Yep, she really does it all and we don’t know what we would do without her expertise and creative mind!
Interested in getting to know Kylie in deeper detail? Of course you are! Read on!
Where is your favorite place to be? At home with my husband and dog.
Favorite Word? Ope!
Toilet paper, over or under? OVER! End of discussion.
What is your greatest fear? Missing out on something big by not taking a chance.
Any favorite line from a movie? “You’re killin’ me Smalls” (If you don’t know this movie then we can’t be friends.)
If you could any superpower what would it be? Flying!
How do you balance your career and family? I spend as much time as possible at home + prioritizing.
What’s one thing that terrifies you? Needles!
If you have 30 minutes of free time, how do you pass the time? Hang out with our pup.
What are 3 words you’d use to describe In-House Advertising? Growing, Innovative, Family!
5 years ago, 10 years ago even search engine optimization (SEO) was all any digital marketing company was talking about. It was an aggressive race to the top of the search page. Consumers are lazy, me included. When I hit Google looking for an answer or a solution, I want it now, I want it at the top of the page. I don’t want to have to scroll down the page or dig through links. This is why SEO was so crucial. If your website link wasn’t at the top of the SERP (search engine results page) you weren’t even in the game.
This isn’t news to anyone; everybody knows that nobody goes to the second page of the SERP and most people don’t even scroll down the first page so why am I even talking about this? The point is that all this information remains true. It is still a race to the top of the SERP page and advertisers are fighting aggressively with their competitors to get there. Despite this, the game has changed.
Search engine optimization isn’t what it used to be. Is search engine optimization dead? Absolutely not. That was an exaggerated claim. As a matter of fact, we offer SEO services and encourage all of our clients to utilize them. SEO is still important but if the goal is to be at the top of the SERP, more times than not SEO alone won’t get you there.
In today’s world, paid search is kind of the search engine results page. Google (and the other search engines) know this and are monetizing the SERPS as much as they can. It’s become a pay-to-play game. Granted Google AdWords has technically been around since 2000 but not to the extent that it operates today. Many searches today won’t even show a single organic link without having to scroll. The screen grab below shows an example of this.
What you see the pink arrows pointing at are paid search ads, or search engine marketing ads. Search engine marketing in Layman’s Terms is essentially paying for your website to be listed at the top of the SERP for specified keywords. Without getting too deep into the process, a keyword list is generated, a geographic target region is set, and your website will show at the top of the page when someone searches for those specified keywords within the target region. It’s a bit more complex than that but you get the idea.
All four of the websites shown in the screenshot above are paid ads. Without scrolling, a user won’t see a single organic listing for this search term. Advertisers can do endless amounts of organic search engine optimization but it likely won’t be enough. No matter how much SEO is done, if a competitor is running paid ads your listing won’t show above theirs. While SEO is important to increase your website’s quality score with Google, ultimately it isn’t enough to ensure your website reaches the top of the SERP.
According to to Perion, 64.6% of users click on SEM Ads when they are looking to buy an item online. Power Traffick also states that the top 3 paid advertising spots generate around 50% of the clicks. Don’t believe me, how often do you scroll down the results page before clicking on a link?
Worried about users seeing your ads at the top of the SERP and coming off as spammy? Good news! Most don’t even recognize the difference between paid and organic listing when performing a typical search. Seobook.com performed a survey that proved people are generally unaware of ads vs. organic results.
Ultimately things aren’t that different than they have been in the past. It is still a viscous fight to the top of the search engine results page. To compete with (and beat) your competitors, it’s imperative that users are able to find your business online. Unfortunately, organic search engine optimization isn’t enough to achieve this anymore. Google understands that the top three spots of the search page are the crown jewel of online traffic and they don’t want to give it up too easy. SEM will help ensure that users are finding your business online.
Not sure where to start? I’d be happy to explain more and dive deeper into how search engine marketing works and what that might look like for your business. Send me an email at email@example.com and I’d be happy to explain further.
When creating your marketing campaign for an upcoming event, it can feel overwhelming. You want to make sure that people not only know about your event but also want to go. Here are nine tips to create a fantastic marketing campaign that will peak interest in your event.
Create a Compelling Description– Clearly indicate the topic, time, place, and attendees. The description you share should include specific benefits for each type of attendee. Make it brief and informational. Use quotes or positive feedback from past events whenever possible.
Produce Event Related Videos– Create simple video interviews of the speakers or vendors and post them on your event pages to gain excitement for your event.
Heighten Social Media Activity– Of course your event needs social media! Choose an event hashtag that is short and unique for your event. Social media has a significant impact on opinions, so a trending hashtag is sure to grab attention. Facebook should have boosted content along with dark ads promoting your event. Platforms like Hootsuite can be used to keep all of your social platforms consistent. Share content such as when to register, who your speakers will be, or why guests should come to your event. Most importantly, make your page fun and informational
Send Promotions on weekends– Consider sending event promotions on weekends. Emails on regular workdays might not be seen by the receiver and are often deleted before reading. When people receive emails on weekends, they often feel less stressed for time and are more willing to commit the time to learn about your event.
Let the press know– There are likely journalists who cover local events. Find them by searching for similar events in news websites. Then graciously contact them with an invite, press badge or offer a relevant article. This could be an interview with a speaker or a guest.
Promotion through attendees-You can use the help of people who are already planning to attend. If someone buys a ticket, give them an option to share the news with their friends on social media. You can also introduce specials and offers on purchase of group tickets.
Promote Chief Guests-The special guests at your event also have a fan following of their own. Let people know they’ll be appearing. Inquire with special guests to do things like Facebook lives or interviews with media on your event.
Get Feedback-If you have held previous events, gather feedback from attendees. Send out surveys to gather information to improve your next event. This is a perfect way to familiarize yourself with your audience and what they expect from the events you put on.
Recap and Thank Attendees– Send out post-event information. Thank your attendees for taking the time to attend your event. Post event photos and be sure to tag and mention sponsors.
With these tips, you’re sure to have a fantastic campaign that will ramp up excitement about your event! PLAN ON!!
As our world continues to change at a rapid pace, where each week feels like a month – leaving so many of us, myself included, feeling completely out of control. This is a difficult time, it’s a new time and ultimately, it’s uncharted territory for everybody.
As the economy reels from the impact of this global pandemic, businesses are shifting strategies, hoarding cash and preparing for the worst. Businesses are struggling and questioning whether or not they should continue to advertise during these uncertain times – and that’s a logical question. But the reality is… businesses can thrive in downtimes! New opportunities are emerging every single day.
Are you ears starting to burn and you find yourself sitting on the edge of your chair?? Well, keep reading!!! We’re just getting started.
The word “opportunity” to most businessmen (and women!) implies a setup for advancement, success or growth of the company. Although we are experiencing a challenging and unusual time, marketers have a huge opportunity to take advantage the market and gain market share over competitors. They’re playing it safe, sitting on the sidelines until there’s less uncertainty. While I certainly understand that, I also want to help you win! I know I want to play offense; I want to take BIG leaps forward and continue to grow — while others are falling behind, and I’d like to assume most of you do too.
The obvious next question would be: how do you double down on your marketing during a global pandemic so that you don’t end up doing damage to your brand and reputation? (now we’re getting somewhere huh!) Well, what everyone needs to know is that same old marketing and advertising messages just won’t cut it. (not right now anyways). I’m going to touch now on why marketing during a crisis is so important and the best ways to put your message out there:
5 Reasons to continue marketing during crisis:
People are online now more than ever!!
With a nation quarantine in place, social distancing has become the new norm, so ask yourself what do you find yourself doing now more than ever?? Majority Rules –- Surfing the net!!
With majority of the world working from home, attending online classes, and trying to stay connected to family and friends – internet use has grown by a whopping 70%, with streaming up 12% from just February to March, according to New York Times.
Social media, zoom calls, online shopping, tik tok videos, and the list goes on. People are cooped up at home and need to pass time – and the internet is THE way they are filling that time!
Ads are affordable!
With so many businesses pulling back that inventory is wide open!! What does this mean?
It’s a buyer’s market for advertisers. You’ll see a lower CPM/CPC when bidding. Take advantage of the opportunity to launch targeted SEM, paid social, and programmatic campaigns at a more affordable rate.
Competitors have pulled back!
It’s simple. People and businesses are trying to be conservative in spending. But, keep this in mind – while competitors are pulling back, now is time to take advantage of the open real estate!!
I am definitely not saying spam the world with “purchase my product” ads – but instead, this is an opportunity to showcase your brand in a way to be there for your community!
Brand awareness is always, and now especially, a useful and strategic tactic in the advertising world. Keeping your business name out there during these unknown times is crucial.
Now more than ever before is a chance for your business to position itself as an educator in your industry – that credible resource for your community to turn to for information and support.
Be mindful of your messaging.
All this being said, you shouldn’t keep on keeping on with what you were doing before. The campaigns you developed two months ago are likely irrelevant now. Put that advertising money behind campaigns that speak to your audience with sensitivity.
Make sure your business has chameleon-like tendencies! What the heck am I talking about??
This is the time to consider your core values as an organization and as a leader. This isn’t the time to wonder, “how I can profit off a crisis?” Do you have what it takes to weather the crisis with integrity? People will remember who helped them and who should true genuine support and empathy.
Double down on content marketing
Content marketing and search engine optimization are a long game. Take steps now to be in a better-than-ever position as the economy stabilizes and your consumer behavior returns to something closer to normal…. (or a new normal.)
Remember, things WILL get back to normal! Period. This is just reality. We can’t live in an isolated bubble forever.
So, as tempting as it might be to conserve resources by cutting spending dramatically, this will only create a bigger hole for you to climb out of. You’ll save in the short-term, but you’ll lose in the long run. Post-recession, when your competitors haven’t experienced as much of a dip because they stayed the course, you’ll have to spend more to get back to where you were.
Justin is our whiskey loving, fruit snack hoarding, video-guru god. And we feel it’s about time you get to know the visionary mind behind the camera, and the man that makes the magic happen.
If you know Justin, then it comes as no surprise that he is NOT a morning man/person/human and no amount of caffeine will ever change that. He’s known to keep the team on their toes with his quick sarcastic wit thrown in to almost any conversation – we like to refer to this as creative enthusiasm.
Justin’s eye for lighting, angles, composition, sound, storyboarding, technology … should we keep going or do you get the point? He’s basically the Stephen Hawking of Video and Animation, and we can only hope he never leaves us for Hollywood.
Enough from us, dive in below and find out for yourself why Justin is such a bad***.
Favorite place you’ve traveled and why? VEGAS BABY!! (But he didn’t tell us why — I guess that’s why they say what happens in Vegas stays in Vegas …)
If you could meet anyone living or dead who would it be? The coolest dude that ever lived, Prince. (He didn’t even think twice! And then broke out in song. Ha!)
Pet Peeve? If you chew with your mouth open, we cannot be friends.
Celebrity Crush? As a man of more refined taste, I’d definitely have to say Aubrey Plaza.
Favorite Music? I am a man with many tastes, from Garth Brooks to Tupac, Frank Sinatra to Frank Ocean, and Billie Eilish to Green Day. I honestly listen to it all, minus that pop-country junk that gets played on the radio.
If video wasn’t your obvious calling, what would you want to be? An Architect!
** Fun Fact: He earned an early acceptance into Tulane University’s architecture program! He changed his career path when his high school lost their drafting and design teacher before the start of school and forced him to take a different class. That class was a photography and photoshop class and he ventured in a different direction with his creativity.
Favorite Beverage? Irish Whiskey.
Favorite Person? My dog.
Do you prefer Handshake or Hug? Can I say neither? If you hug me… just don’t.
Favorite Quote? “All those moments will be lost in time, like tears in rain.” -Blade Runner
Next time you’re in the office or see the In-House video van in the area – make sure you tell Justin hi … and give him a hug. **insert wink**
In-House Advertising is taking every measure we can to protect the health of our customers, employees and the community during the COVID-19 (coronavirus) outbreak. While our staffing and client services have not currently been affected, we have asked that our team members who are able to work remotely do so at this time.
With this change, all face-to-face meetings will need to be by appointment only. If you need to stop by our office, please call ahead first, as we want to make sure we are prepared to serve you.
We are available as usual via phone, email, and through our front desk number at701-451-9044 during normal business hours. Please let us know if you have any questions. We will continue to communicate any changes to you in the coming days.
As the COVID-19 situation continues to evolve, so too does our response at In House Advertising & Consulting. Our biggest concern is the safety of our employees and the clients we serve. To protect the health and well-being of all, we’ve decided to move to a remote working environment beginning Friday, March 20, 2020. We are confident that we are well-prepared to serve you virtually – by phone, video and email. Please know that we are here to help during this developing situation.
Please email us with any questions that you may have.
Designing and developing websites for most people would be equivalent speaking a foreign language, backwards; but, lucky for us, that’s where this gem comes in to play. Let us introduce you to Kendal ‘everything revolves around my dog and you better like it’ Christenson.
From exceptional, innovative design and layout, to functionality and user experience, Kendal is the wiz of all-things web related. Kendal’s been a part of our In-House Advertising team for almost 2 years now! And man does it show! With 5 years of experience dabbling in all things web and design – she’s lightyears ahead of her time!!
If you’ve had the pleasure of meeting Kendal, then you already know she’s a super chill, matter of fact, and brutally honest woman (so be careful what you ask her, ha!). If you haven’t met Kendal yet, we’re sorry, but you’re missing out and we highly suggest checking out her blog post … (and even if you do know her …. You definitely haven’t heard it all) — She’s hilarious! So read on!
What is the one thing you cannot resist? Bar food. Wings, French fries, cheese curds, pizza, nachos… the works.
What is your greatest fear? For my dog, Mila, to realize she’s too talented for her current lifestyle and hitch-hike to Vegas.
Where’s your favorite place to be? Anywhere that isn’t in front of a computer screen
Favorite Movie? Step Brothers
What’s one thing that terrifies you? My co-workers would eat worms for money.
Tell us something that might surprise us about you? I hate sitting still for extended periods of time.
What is something you learned in the last week? That we typically only think of our pets contracting Lyme Disease, but humans can also contract the disease. (can you tell I love my dog?)
Celebrity crush? Gordon Ramsey. I like a man who can cook!
Favorite word? Actually.
If you could learn to do anything, what would it be? It would be pretty cool to fluently speak more than one language.
What are 3 words you’d use to describe In-House Advertising? Up-and-coming, research driven, exploratory.
Before we get down and dirty and just dive right in to undercovering our hidden secrets that we’ve poured our blood, sweat, and tears into (not really, but it’s definitely going to have you walking away feeling more confident or perhaps in need of some marketing advice)—let us just explain what exactly “Digital (inbound) Marketing” is.
Digital Marketing is the process of attracting the attention of customers, through engaging content. Think about it this way – it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Now, let’s dive into why digital marketing needs to be a priority for your business.
Tell Me WHY Already!?
It’s not a secret — more people start with an online search to find what they need than ever before. We are talking the 21st century after all, and Google is basically our “phone a friend” in finding anything and everything. With over four billion people online, there should be plenty of opportunities for people to find and engage with your brand.
But are they?
Unless you’re dedicating time, effort, and some cold, hard cash to grow your business, the answer is, probably not. Let’s be honest, it takes (spending) money to make money.
We (as a consulting firm) have talked with many small businesses that put up a website and wait patiently for customers to start pouring in. Unfortunately, it doesn’t work that way. — Watching paint dry is probably a better use of your time and I assure you it’s faster, so if that’s the case, at least pick a cute color. So, if you want to successfully drive traffic and engagement to your website, it’s crucial to develop a digital marketing strategy.
The good news?? With a little bit of effort, anyone can develop a digital marketing strategy that works! Now, this is where our agency can come into play.
Wheels still turning? Need examples? We’ve got you.
SEM >> SEO >> Retargeting >> YouTube videos >> Social Media posts/stories >> Instagram takeovers >> Influencer marketing >> Vlogs >> Webinars >> Email marketing.
Everything you’ve just read are examples of digital marketing tactics. The good news is, you’ve probably seen plenty of these strategies in action – or have done them yourself. If you’ve ever written a blog, you’ve done digital marketing before!
Digital marketing can help flip the script on traditional marketing campaigns and help you form a better relationship with prospective customers.
Is this starting to make a little more sense? Ok, I’ll keep it moving.
Why Businesses Need Digital Marketing to Generate Leads
Here’s the thing: Your “digital, Facebook scrolling, online shopping, glued to the phone, loving customers” need to see you everywhere online.
If prospective customers can’t find you online, they aren’t going to see you as a legitimate business. This is just how today’s world works, and I’m just relaying the message.
As a small or mid-sized business, you have to put yourself out there to generate more leads. Plain and simple – and that’s precisely why small businesses must take part in some sort of digital marketing to even stay relevant.
This brings me to my next point — Why do businesses, like yours, need to get on the digital bandwagon?
1. It’s Cost-Effective
Maintaining a blog is a lot cheaper than spending money on traditional marketing like print, radio or TV ads.
Get the same amount of business for 40 percent of the cost. If that doesn’t make your ears dance, it’s time for another cup of coffee, because those numbers are staggering!
2. Digital Marketing is Always Relevant
Traditional marketing can sometimes feel old school or stale. Whether it’s a billboard, cold call, or radio advertisement, you’re trying to talk to customers when they aren’t ready to engage with you.
Digital marketing, on the other hand, can be informative, relevant, and timely. It can build genuine enthusiasm for your brand from your customers. The best part? You can reach anyone in the world if you want to!!
Is your mind blown yet? Take a sip of your coffee and follow me to the next point!
3. Reach Anyone, At Any Time
Digital marketing is always working for you. Your website doesn’t go home for the weekend or take vacations. Digital marketing is always there for customers to enjoy, 24/7.
The great thing about digital marketing is that it isn’t limited to geography.
Customers seek you out with digital marketing. That means they’re already more likely to buy from you in the first place.
Avoid the guesswork that comes with qualifying leads; digital marketing does it for you. Take advantage of tracking potential customers – from anywhere!
How’s that for scaling?
4. Digital Marketing Is Measurable and Repeatable – say what??
Some people say it’s impossible to measure the output from a digital marketing strategy, but that’s just a myth.
In fact, digital marketing is extremely measurable. And as we all learned in science class, things that are measurable are repeatable.
Who’s on your website, what time, what they are looking at, how long they are on your site and what their best friends’ brother’s favorite food is (ok this last example may be exaggerated a tad bit, but you get the point). The internet is a crazy thing, and you’d be just as crazy to NOT use it!
Now, you’re going to have to test and experiment to find what works best for you. But, thanks to vigorous reporting tools, you’ll know precisely what’s working and where you need to shift gears.
The Bottom Line
Every business wants to grow. Period. So, starting experimenting – shift away from traditional strategies and embrace digital marketing. It’s cheaper, more effective, and customers prefer it. Get better quantity and quality of leads for your business with better digital marketing.
We hope this has helped you understand why Digital Marketing IS the future. If you’re confused?? That just means you’re trying to digest the information – call our team at In-House Advertising today and we’ll help you come up with successful strategies geared towards YOUR business.
Have you ever wondered who’s the guy behind the computer screen making all the magic happen? Let us introduce you to Nathan – or as we like to call him “Mr. Fix-it”.
Nathan has been with In-House Advertising for 8 years now! Wow, time flies!! With over 20 years of experience in graphic design, web design, video/audio production, and IT maintenance (this last specialty may not have been his choice… but as you may know – “majority rules”. Ha!)
As the Creative Director he wears pretty much every hat on the market – and looks good doing it. If you’re struggling with an idea or need a boost of creative inspiration, Nathan is your man. With that being said, he’s basically never allowed to leave us.
If you feel you want to know even more about Nathan … check out some of the “must-know” interview questions we asked him.
What is the one thing you cannot resist? Cheesecake
Where is the best place you’ve traveled and why? Hawaii!! I went with my wife’s family to see all of the islands for a once in a lifetime trip.
What’s the weirdest job you’ve ever had? Worked at Pet Smart for a bit after moving to Nashville. I got the job because I was raised on a farm and not afraid to touch poop.
Favorite Movie? Super Troopers
If you could have any superpower what would it be? To be invisible
When you were a kid what did you want to be when you grew up? An animator for Disney
What is something you learned in the last week? Kirk Cousins is not worth 84 million dollars
What’s your favorite indoor/outdoor activity? Playing or creating music
What chore do you absolutely hate doing? Cleaning up after my wife. She’s a walking tornado when she gets home.
Toilet paper: over or under? Over! Are you some kind of animal??
What are 3 words you’d use to describe In-House Advertising? Fun, Creative, Family
If you can’t get prospects attention, there is no consideration and possible sale! Without first getting attention, there is no shopping, no comparing and no consideration. Consumers are attracted to image first and then decide to investigate further. If you’re using the same graphics and messaging as a few years ago, you have lost! Let Our in-House Design team upgrade your brand!
Video Killed the Radio, and every other medium.
Does your company have professional video to tell a story, catch customers attention, and make your company relevant? Gone are the days when prospects would take the time to read and research the best products, companies and people. Now you need to create a mini blockbuster to drive news ales. We have a fully staffed Video Department that makes great video easy- from concept, writing, video shoots, and editing.
What a tangled web we weave.
Nothing works without a high functioning web site. Gone are the days of design your own, or having a website like a phone book listing. Your Website is vital
to anyone not only finding your business but, determining if it’s for real. Your website has to look right, feel right, and programed right to be found, be read, and be relevant. You have milliseconds to beat your competition out of the next sale. We have two web developers on staff who have created over 40 web sites in 2018, check out our portfolio for the latest samples.
Social is no longer social – it’s all business!
Facebook, Instagram, Pinterest are not about mindless entertainment and bragging rights – they hold hostage yesterday’s radio and print audience. It’s an advertising platform you must harness to have a chance to reach today’s
customers and more importantly tomorrow’s prospects. Let our experts write and reach your best prospects for less!
Online or out of business.
Most people find you online. Gone are the days of jumping in your car and driving around from store to store … browsing, exploring, and shopping for new products to buy. Today’s customer is already read, researched, priced and committed to the purchase before they leave home. Let our team of In-House experts show you how to do beat your competition on a local level. Not all clicks are equal, after all most clicks from eastern hemisphere are likely not going to become customers. We have developed a super team of local expertise that can
deliver local results!