5 Steps to Combat a Below Average Website

By June 20, 2018General, Website

Do you feel like your online presence is sub-par? Do reps keep calling you about their online solutions that sound too good to be true? Trust your gut, because they probably are.

A mobile-friendly website.

This is your store front. If customers can’t access the content through their phone, they will go elsewhere.

PRO TIP: Pretend you are the customer and visit your site from your phone. How was the experience? Does it live up to your standards? If not, In House Advertising can help!

A website that’s searchable online.

Are you showing up within Google search? If your website isn’t showing on the first page within the beginning half of the search results, your business is not being seen.

PRO TIP: Use typical keywords relevant to your business category and search them on Google. Is your business showing up within the top ten results? If not, we can help!

Social content that influences buying behavior.

The world is becoming more and more (online) social – especially millennials. In fact, statistics show that millennials no longer care about price and sales, instead they make purchase decisions based on peer influences.

PRO TIP: Take a look at your social media channels and Google reviews. Are people talking about or interacting with your business? Do you have good ratings on Google and Facebook? If not, we can help!

Video content that’s engaging.

The biggest thing businesses are missing is the element of video. It’s one of the most important pieces of content that your site and social pages need to help you to be seen by thousands!

PRO TIP: Do a review of your website and social channels and count how many times video is used within the content. You’re missing out if it’s less than twice a month, and we can help!

Get your message out there.

If you’re doing the above correctly, you’re ready to start advertising. Depending on the audience, the appropriate mix of billboard, online, radio, TW, and print media can be used to communicate your message effectively.

PRO TIP: Reach x Frequency x Message is the formula for success. Do you want to start inviting customers to check out your business and increase revenue? If so, we can help!