Is your website hurting your business instead of helping it? While it is true that bad website design, misspelled text, and negative Google reviews all contribute to a bad first impression of your business, a website’s SEO (search engine optimization) decides if your business gets an audience at all. Optimize your site by avoiding rookie SEO mistakes:
Make sure your site is mobile-friendly.
Google is moving over to a system where it will only index (recognize & list) your website if you have responsive content. Web content is considered responsive when it can be displayed appropriately and tastefully in a mobile, tablet, and desktop viewport.
Does your site utilize H1 tags correctly?
An “H” tag is a piece of HTML code that tells your text to display in a certain manner. “H”, or header, tags are used to display headings and sub-headings througout a sites content. Since there are 6 “H” tags (with an H1 tag being for the most important and general content relating to your business/website) many times a site will be incorrectly utilizing the tags, resulting in important content and keywords being missed when Google indexes your site.
For example, I used an H4 tag for the heading above this paragraph, because it’s a sub-heading, but I used and H1 tag for the title of the article. To search your site’s HTML document for inappropriate header tags look for a similar bit of code: <h1>My Main Title</h1>; if this confuses you–In-House Advertising can help!
Is your website content strategic?
Although H1 tags are important for your site’s keywords, you also need to make sure the overall content is linked and relevant. Meaning, if one of your site’s important keywords is ‘fluffy dog,’ your content better be repeating ‘fluffy dog’ as much as possible without being outwardly obnoxious to your audience. Speaking of content (!important), you also need really solid subject-matter that people want to read and view–in other words, you need to contribute to the webspace around you in order to be extra successful in your digital marketing endeavors.
What is your site speed?
When it comes to images, not only do you need to double check the dimensions, resolution, and overall size, but you should also make sure all images’ ‘alt’ value (a bit of text that will load if your image does not/text a computer will read to those with vision disabilities) is filled out appropriately and maybe even featuring a keyword! The ‘alt’ value of your image is indexed by Google, and therefore, searchable.